Geneva L Haley (she/they) is an artist based in Treaty 7 Territory, Alberta.
She splits her time between her studio, Pastureland, where she creates illustrations and paintings, and tattooing at Hemlock Tattoo Studio, which she co-owns.
Over the past several years, she has built a multidisciplinary practice that includes both commissioned illustration and personal work. Her art focuses on overlooked species, prairie ecology, and the emotional weight of our relationship to land. She creates work that sparks attention, grief, wonder, and a sense of belonging, helping people feel more connected to their local ecosystems and more capable of envisioning a livable future.
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Geneva’s illustrations have appeared in museum exhibits, conservation campaigns, music festivals, and other projects that explore ecology, education, and the connection to place. She strives to produce everything as sustainably as her resources allow, and a portion of all sales from Pastureland is donated to environmental initiatives.
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She shares ongoing process work, illustrated field guide pages, and monthly art videos through her Patreon (coming soon!), where she documents the work as it unfolds and shares the parts that don’t always fit anywhere else.
At Hemlock Tattoo Studio they are committed to seeking out education relevant to the tattoo industry and implementing that education into protocols and personal training to protect both client and tattooer. The priority is to cultivate an atmosphere of transparency, where questions and curiosity about the tattooing process are encouraged. They are committed to intentionally changing the tattoo industry.
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Geneva graduated from the Alberta University of the Arts in 2016, with a Bachelor of Design in Illustration.
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In her spare time, you can usually find her reading, riding horses, or playing a variety of instruments poorly.